Common Misconceptions

1. Networking is just about meeting people.

While meeting new people is a key part of networking, the goal goes beyond introductions. Effective networking involves creating meaningful connections through consistent engagement, mutual support, and active listening. It’s about building a professional community where you add value to others and, in turn, have people you can rely on. Consider networking as the foundation of genuine professional relationships, not just a collection of contacts.

2. Once I’ve connected with people on social media, the connection is complete.

Connecting on social media is only a starting point. To nurture those connections, engage with their posts, show genuine interest in their work, and look for ways to support them. Networking is a continuous process of building trust and rapport—check in, share your progress, and remember small details about their lives.

For example, I met a fellow neuroscience PhD candidate at a conference where we bonded over shared struggles, including imposter syndrome. She was preparing for her candidacy exam and feeling overwhelmed, so we exchanged contacts and connected on social media. A few weeks later, I reached out to check in, remembering she was likely in the middle of her exam period. She was touched that I remembered, and from there, our connection strengthened. We’ve since built a supportive relationship, helping each other navigate the ups and downs of academia.

3. Networking is only for extroverts.

Contrary to popular belief, networking isn’t just for outgoing personalities. Introverts often excel at networking because they focus on building deep, meaningful connections. Networking is more about listening, asking genuine questions, and being fully present rather than being the loudest in the room. Performative behaviour can be off-putting and may even push people away, so aim for authenticity over showmanship.

As an ambivert (someone with a mix of features of introverts and extroverts) myself, I understand how daunting networking can feel for introverts. I make an effort to include others in conversations and check in with them. Many ambiverts and extroverts are supportive of this approach too. The right people will appreciate you for who you are—don’t let this misconception hold you back.

4. It's best to network only with senior professors.

While meeting senior professors is valuable, don’t underestimate the importance of connecting with peers and junior professors. Your peers are the future leaders in academia, industry, and beyond. These relationships can lead to fruitful collaborations and opportunities, as your peers move into different roles, fields, and locations. Building connections across all levels creates a well-rounded and supportive professional community that will grow with you throughout your career.

5. Networking is all about self-promotion.

Networking is not about constantly promoting your achievements; it’s about building relationships with mutual value. Celebrate others’ successes, offer help where you can, and accept support with gratitude. Networking works best when it doesn’t feel transactional or self-centered. Instead, aim to create a supportive environment where both parties feel genuinely valued.