The Rise of Science Influencers
Author: Negeen Halabian
In my last article, we discussed the importance of using Twitter to promote your work (and yourself) in the digital academic world. However social media platforms extend well-beyond Twitter, and can help you reach an audience outside academia. At the start of the pandemic, the gap between scientists and the public became even more apparent and the need for effective scientific communication was emphasized. While we have enjoyed the company of established science influencers such as Bill Nye or Neil DeGrasse Tyson through television, social media has given junior scientists an opportunity to grow their reach exponentially. Social media influencers are individuals who build a reputation for their knowledge and expertise and a specific topic and regularly create content for their followers. Through communication and collaboration, scientists and healthcare workers took social media by storm to raise awareness about COVID-19. Social media platforms provided the ideal space for two-way interactive exchanges between scientists and the public. Since then, more scientists have joined social media and post about their research and life as an academic. Science communication is an exciting opportunity for scientists to expand their reach and establish their own brand.
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